January

1. Putting People Back Together: Orthopedics Marketing Today
2. Promoting Affiliations and Partnerships: Key Considerations
3. We’re All on the Same Side—Marketers and PR Professionals Unite
4. Albany Market Consolidates and New Name Emerges
5. Finding a Way Forward on Patient Satisfaction
6. This New Book Title Really Grabs One’s Attention

February

1. Dance Video the Right Move for St. Mary’s of Michigan
2. Hospitals Open Up with Open Houses
3. Healthcare Marketing and the Quiet Patient Experience
4. “Coming Home” at Kosair Children’s Hospital
5. Accountability for Outcomes and Cost will Require a Radical Shift in Marketing and Brand Strategy
6. Bungled Robbery and Crisis Management for University of Utah Health Care

March

1. The Health System as Neighborhood Improvement Catalyst
2. Hospitals Communicate Magnet Status
3. Safety Net Hospitals Use Marketing to Attract Insured Patients
4. Joint Commission Guy Comes to Oregon Health Sciences University
5. Winning the Content Battle with Strategy
6. Ortho Led the Way for This Hospital Turnaround

April

1. Understanding What Works Best for a Hand Hygiene Campaign
2. New Mover Campaigns Move Consumers to Act
3. Flexibility the Key for Physician Recruitment Today
4. Zombie Marketing Goes Viral
5. Seeking Product Development in Healthcare: Marketers, Are You Ready For This?

May

1. Cardiac Marketing Continues to Evolve
2. Implementing Standards of Behavior Brings Stronger Marketing Position
3. We’ve Moved! St. Anthony Communicates Its Relocation
4. Preparing for Patient Engagement
5. Shelf Talkers, Babies and Methodist Women’s Hospital
6. Look Out Below. Health Plans are Becoming Your Patients’ New Best Friend: Implications for Providers and Hospitals

June

1. Tackling Childhood Obesity Head On in Atlanta
2. Watch and Learn: Hospitals Offer Online Videos
3. Community Health Needs Assessments and the Healthcare Marketer
4. Car Washes, Dolls and Rap Fuel This Internal Marketing Campaign
5. So, Where Do We Go From Here? Healthcare Marketing in an Era of Change
6. How Can We Make Medicine Better?

July

1. Healthcare Organizations Continue to Aggressively Market Mammograms
2. Mobile Apps for Healthcare: Risks and Rewards
3. Clinical Integration at Wake Forest
4. Private Screening: Marketing Direct to Consumer Lab Services
5. So, Where Do We Go From Here? Healthcare Marketing in an Era of Change

August

1. Wound Care is More Than Broken Skin
2. CBS and New York Presbyterian Collaborate to Promote Colonoscopies
3. Worksite Wellness Evolves to Results-Oriented Approach
4. 2012 Healthcare Call Center Survey Projects Strong Future for Healthcare Call Centers
5. Burn the Billboad: Three New Rules of Healthcare Advertising
    

September

1. Senior Emergency Rooms Take Shape
2. Going After U.S. Patients: Medical Tourism Marketing Continues to Grow
3. Marketing Departments Help Hospitals Develop Social Media Policies
4. Parent Advisory Council Drives Award Winning Patient Handbook at Mattel Children’s Hospital
5. New SHSMD “By the Numbers” Provides Broad Benchmarking Data
6. The Best Web Strategy is a Focused Marketing Strategy

October

1. Spicing Up Your Employee Communications
2. MD Anderson Spreads Out
3. Managing Your Digital Goods
4. The Challenge of Being First
5. The Path to Get There: Preparing a Roadmap for Physician Relations

November

1. Stroke Marketing is All About Prevention, Warning Signs and Care
2. Bring the Kids: Acute Care Hospitals Open Pediatric Emergency Rooms
3. Getting Beyond Scapegoats in North Carolina
4. Forging a Niche in Boston’s Northern Suburbs
5. Looking Back and Looking Forward: An Anthropologist Reflects on a Career in Healthcare Marketing
   
    

December

1. Distracted Driving Takes Center Stage for Lehigh Valley
2. Homecare More Relevant Than Ever
3. Capturing the Patient Experience
4. What Do You Fear and Why Healthcare Marketers Should Know
5. Call to Action Evolves to Include New Ways to Respond
6. The End of Social Media Marketing As We Know It