January

1. Putting People Back Together: Orthopedics Marketing Today
2. Promoting Affiliations and Partnerships: Key Considerations
3. We’re All on the Same Side—Marketers and PR Professionals Unite
4. Albany Market Consolidates and New Name Emerges
5. Finding a Way Forward on Patient Satisfaction
6. This New Book Title Really Grabs One’s Attention

February

1. Dance Video the Right Move for St. Mary’s of Michigan
2. Hospitals Open Up with Open Houses
3. Healthcare Marketing and the Quiet Patient Experience
4. “Coming Home” at Kosair Children’s Hospital
5. Accountability for Outcomes and Cost will Require a Radical Shift in Marketing and Brand Strategy
6. Bungled Robbery and Crisis Management for University of Utah Health Care

March

1. The Health System as Neighborhood Improvement Catalyst
2. Hospitals Communicate Magnet Status
3. Safety Net Hospitals Use Marketing to Attract Insured Patients
4. Joint Commission Guy Comes to Oregon Health Sciences University
5. Winning the Content Battle with Strategy
6. Ortho Led the Way for This Hospital Turnaround

April

1. Understanding What Works Best for a Hand Hygiene Campaign
2. New Mover Campaigns Move Consumers to Act
3. Flexibility the Key for Physician Recruitment Today
4. Zombie Marketing Goes Viral
5. Seeking Product Development in Healthcare: Marketers, Are You Ready For This?

May

1. Cardiac Marketing Continues to Evolve
2. Implementing Standards of Behavior Brings Stronger Marketing Position
3. We’ve Moved! St. Anthony Communicates Its Relocation
4. Preparing for Patient Engagement
5. Shelf Talkers, Babies and Methodist Women’s Hospital
6. Look Out Below. Health Plans are Becoming Your Patients’ New Best Friend: Implications for Providers and Hospitals