January

1. Two-Way Interaction Creates Online, Mobile Communities
2. Retail Strategy Surges Ahead
3. And Then There is Retail Where Profits are Secondary
4. New Hospital and Name Change is Big News in this Ohio Community
5. Why Healthcare Marketers Should Care About Patient Portals

February

1. New Name Links Medical School and Hospital
2. WiFi and Room Service: Some Hospitals are Inspired by Hotels
3. Web Site Optimization: Testing, Testing and More Testing
4. Getting the Word Out About Dog Therapy Programs
5. Benchmarking Physician Relations
6. Refining Your Approach in Targeting Physicians
7. Unfulfilled Promises: Another Look at Social Media for
   Healthcare Organizations
8. Ice Cream and Branding in Denver

March

1. Targeted or Comprehensive: Women’s Health Centers Move Forward
2. Super Treatment: Healthcare Ads Use Hero Imagery
3. The Light-Hearted Approach is Achieving Results for HealthPartners
4. Community Pages Thrust Healthcare Providers onto Facebook
5. Emory Healthcare Drives into NASCAR
6. Defining the New Marketing/IT Relationship – Why It’s Never Been More Important to Collaborate

April

1. Call Centers Playing an Ever More Important Role in Marketing
2. Education and Patient Acquisition at Heart of Diabetes Marketing
3. Marketing Transplantation Services to Patients, Families and Physicians
4. Organ Donation: Social Media Alone or an Integrated Marketing Campaign?
5. Employer-Directed Business Development Initiatives Represent a Golden Opportunity

    

May

1. Chalk Art, Shopping Malls and More Promote Bayfront Baby Place
2. Marketing the ER Key, But Objectives May Vary
3. Stop or Continue: The Lifecycles of Advertising Campaigns
4. Second Opinion Market Continues to Expand
5. Marketing a Top Hospital of the Decade Designation
6. Stepping Out of the Health System Client Side and Falling Hard on the Agency Side: A Personal Journey

June

1. QR Codes Come to Healthcare Marketing
2. The Big Picture
3. The Big Heart and the Big Brain
4. Accountable Care Organizations and the Healthcare Marketer
5. The Age of the Newspaper Insert is Still Strong for Beebe
6. What Healthcare Marketers Ought to Know About Clinical Trial Promotion

July

1. Airlines, Supermarkets and Now Healthcare Organizations: Kiosks Move In
2. Rural Marketers Emphasize Community Ties
3. Mayo Clinic in Arizona Works to Increase the Under 65 Crowd
4. Marketing Ambulatory Services Growing in Importance
5. Combating Politically Driven Marketing Requests

August

1. Serving Children in Stages
2. USC Hospitals Build Brand Around University’s Athletic Teams
3. Promoting Health Risk Assessments as a Worksite Wellness Strategy
4. Old Project—New Online Channel: Extending Your Communications Reach
5. A Career Unplanned: One PR Professional’s 35-Year Journey from Would-Be-Sportswriter to Hospital Board Chair

September

1. Using Humor Can Make Colonoscopies Easier to Discuss
2. Baptist Health Care on its Way Up Again
3. Spiritual Care Can Be a Marketing Differential
4. It’s Smokin’
5. Practice, Practice, Practice: Marketing Your Employed Physicians
6. MUSC Demonstrates What the Academic Medical Center Can Do

October

1. Marketing EHRs, EMRs and Patient Portals
2. Employers Seek to Make Price the Deciding Factor for Healthcare
3. Penn Medicine Going Against the Grain
4. National Jewish Health Says Never Say Never
5. Physician Relations: ROI: Implementing Best Practices
6. “Seniority” Bundles Together Services Serving Seniors

November

1. Nemours is Much More Than a French Word
2. Hospitals Promote Healthy Living
3. Communications around Creating and Maintaining a Smoke Free Campus
4. Direct Mail and Table Tents Promote Low Cost Medication Options
5. Hospital Ranking Matters: The Mystery, The Meaning, The Benefit

December

1. The Twists and Turns of Urgent Care Marketing
2. Hoping to Conceive: Marketing Infertility Services
3. UC Davis Health System’s New Campaign is as Real as It Gets
4. The Other Television
5. Improving Childhood Immunizations in Montana
6. The Professional Development Imperative