January

1. Promoting the Radiology Revolution
2. Branding the Duluth Clinic with “Just One Thing”
3. Depression Awareness an Important Part of Mental Health Marketing
4. Its Demise Was Exaggerated: Radio Advertising is Still Effective
5. Promoting Miami Healthcare to Latin America
6. It’s All About Early Detection
7. Marketing Healthcare to Boomers: Why 65 May Be Too Late

February

1. ICIS is More Than a Goddess at San Antonio Community Hospital
2. Run/Walk Events Reinforce ‘Wellness’ Reputations
3. Marketing Implications of Healthcare Design
4. Going Mobile
5. Small Hospital Reaches Wide
6. The Personal Side of Social Media

March

1. Online Marketing Campaign Boosts Views of Maternity Stats
2. What Time Will I Be Seen in the ER?
3. Social Media Connects Hospitals to Physicians
4. Walk-N-Talk with the Doc Gains Traction in Montana
5. Your Hospital Needs You! Government Relations for Healthcare Marketers, PR Professionals
6. Marketing to Four Generations

April

1. Healthcare Communications During the H1N1 Frenzy
2. Coffee Table Book Showcases Employee Stories
3. Calling in the Experts to Talk About Child Obesity
4. It’s Going On in Tucson
5. CEO’s Communicate With Consumers
6. Money, Mistrust, and Millennials: The Changing Profile of Internal Communications

May

1. Customer Advisory Groups Can Deliver Important Impact
2. Snail Mail Versus Email
3. DME Can Be a New Revenue Opportunity
4. Promoting Women’s Health through Facebook
5. Creating a Culture for Successful Strategic Execution

June

1. The Changing Long-Term Care Marketplace
2. Emerging Opportunities in Women’s Sports Medicine
3. Letter to the Editor
4. The Price is Right, or Maybe It Isn’t
5. What Does Everyone Think of Us? Consumer Research
   Helps Marketers Find Out
6. How Disney Shaped My Professional Outlook 

July

1. Cancer Center Advertising in the News
2. Follow the Road on Health Care Lane
3. It May Be Hard, But Measuring Return on Investment has its Rewards
4. Dental Marketing: A National Brand and More Help to Promote Practices
5. Old Age, Baseball and ProHealth Care
6. How Emotional and How Rational Should Your Advertising Be to Be Effective?

August

1. Promoting Health through Supermarkets and Restaurants
2. Marketing the Speedy Recovery
3. The Health Plan Retail Store Comes to Pennsylvania
4. Hospital Blogs Invite Interaction
5. Sharp Web Redesign Showcases its Radio and Television Ads
6. When Being Behind Can Put You Ahead: The Advantages of Being a Challenger Brand

September

1. Provocative Handwashing Campaigns Break through the Complacency
2. Medical Group Marketing Spreads
3. Children’s Hospitals and Clinics of Minnesota Lands First Onsite
4. Geek Squad Precinct
5. Providing Experts, Making Pitches
6. Crossword Puzzle Ties into Heart Month
7. Engaging Conversation: How hospitals and health systems can use time-tested educational theories to develop publications that appeal to consumers

October

1. The Patient Handbook Mission: Clear Communication
2. Offering a ‘Medical Home’ Could Alter Flow of Patients
3. New App Started by Jewish Hospital & St. Mary’s
   Healthcare
4. SHSMD Presents Extensive “by the numbers”
   Benchmarketing Study
5. How Healthy is Your Marketing Program?: Why an Audit Should Be an Integral Part of Your Strategy
6. Marketing Audit Checklist
7. French Fries and Diabetes Education at Memorial

November

1. “Don’t Text & Drive” is the Message from the Parkview Trauma Center
2. Neuroscience Centers Catch On
3. Losing Weight through Bariatric Surgery and Keeping it Off
4. Patient Stories Bring Out “Our Story is You” Theme at Sutter
5. Marketing to Referring Physicians: A Largely Untapped Opportunity

December

1. Poster, Blogs and Television: Beyond the Print Employee Communications Newsletter
2. The Shepherd Center Expands Its Reach
3. Logos are More Than Nifty Graphics
4. Direct to Consumer Becoming More Important in Health Plan Marketing
5. Playing the Lottery—For Your Health
6. What Healthcare Reform Means to Marketers