January

1. Employee Communications with a Twist
2. In New Orleans, We Now Return to our Regularly Scheduled Marketing
3. The Consumer Speaks Out in this Campaign
4. Effective Agency-Client Relations
5. Pro Football Team Markets Physical Therapy Services to Georgians
6. Connect Branding to the Bottom Line

February

1. Marketing Obstetrics Services Heats Up in the Baltimore Area
2. A Comprehensive Approach to Joint Marketing
3. A Healthcare Marketer’s Joint Replacement Story
4. Interactive Exhibits Win at the County Fair
5. Challenging Number One
6. Using More Honey Than Vinegar

March

1. Marketing Individual Health Insurance
2. Names Evolve to Reflect Healthcare Strategies
3. Complementary and Alternative Medicine Programs Continue to Penetrate Healthcare Organizations
4. Wild Wild Wisconsin
5. Hopkins 24/7 At It Again
6.  Using More Honey Than Vinegar

April

1. There’s Much More Here Than a New Name
2. The Ups and Downs of Cosmetic Surgery in This Economy
3. Taking Over Marketing on an Interim Basis Can Be a Lifestyle for Some
4. Urgent Care’s Retail Revolution
5. “Endorsement” Radio Works for the Oklahoma Heart Institute
6. Reinventing the Physician Experience

May

1. It Takes More Than a Gimmick to Make a Difference
2. Oncology Marketing Requires Clear Messaging
3. Call In Shows Strike a Chord in Two Communities
4. Communicating Inside the Hospital
5. Inside The Innovator’s Studio
6. A Vision for Strategic Marketing in Healthcare

June

1. To Print or Not to Print
2. Healthcare Mystery Shopping Advances
3. Senior Advocates Play Key Role in Marketing This Health Plan
4. Marketing Excellence and Other Core Commitments to Your Employees
5. Healthcare Marketing: Risks Worth Taking

July

1. Marketing Pain Services
2. Special Advertising Sections are More Than a Print Ad
3. Heart Scans After Church at Elmhurst
4. How to Be Discovered on the Web
5. It’s About More Than Skin Cancer at University of Michigan Health System
6. Knocking Down the Ivory Tower: Marketing the Academic Physician

August

1. Children’s Mercy Uses Contest to Identify Great Testimonials
2. Fixing Relations with Employees Key to UVA’s Revamped Marketing Strategy
3. How to be Discovered on the Web
4. It’s More Than Skin Cancer at the University of Michigan Health System
5. 2009 Healthcare Call Center Survey Points to Continued Strength
6. Customer Service & Customer Experience in Small Rural Hospitals: Luxury or Necessity?

September

1. The Mighty Timoneers Promote Healthy Habits to Children
2. Creative/Unusual Advertising Placements Draw Attention
3. This Direct Mail Piece was a Real Snore
4. Emergency Services Marketing is Alive and Well
5. Marketing Mid-level Providers
6. Meeting the Challenge of “Brand Building” for Provider Organizations

October

1. The Ups and Downs of Nurse Recruitment
2. Brand Strategy Erases Barrier Created By State Line
3. Uncovering 25 Years of Healthcare Marketing in New PRC Study
4. Recipes, Videos, Social Networking and More
5. Not Your Normal Music Video
6. Patient Experience: Delivering on the Promise

November

1. Home Health Marketing is More Than It Used To Be
2. Getting the Word Out: Audiologists Ask Patients to Refer
3. Renaming a Hospital to Become What You Are
4. Media Buy Shifts from ‘Old School’ Approach to Explore New Media
5. What Might Happen If Hospitals Close
6. It’s the Little Things that Resonate for This Hospital
7. Maximizing the Call Center’s Marketing Value

December

1. Marketing Challenges of Reopening a Closed Hospital
2. Lasik is an Eye Opener
3. Improving the Billing End of Healthcare Marketing
4. Will They Show Up? Marketing Free and Low Cost Screenings
5. Stop Campaigning, Start Connecting—What are You Afraid Of?