January

1. Big Splash for Preventive Health Company
2. Competition Heats Up in Connecticut
3. This Academic Medical Center Finds Its Brand Identity
4. Consumer-Driven Marketing Puts Emphasis on Relationships
5. New Press Ganey Report Details Physician Perspectives on American Hospitals
6. Mavericks and Outsiders Vying for (and Winning) a Piece of Your Action

February

1. Suburban Pediatric Care Grows
2. Marketing House Calls
3. Volunteers and Marketing—A Symbiotic Relationship
   Gray ladies are out— today’s volunteers deliver mail,
   flowers and messages about your hospital
4. Marketing Implications of Online Quality Scorecards
5. Your Ad Here: Advertising Your Healthcare Organization on Someone Else’s Web Site
6. Marketers: Drive the Transparency Trend

March

1. Fundraising and Marketing Work Together
2. Marketing Medical Tourism
3. Health Literacy and Marketing, Keeping the Language Simple
4. Eye-Catching Airline Ad Draws Attention to
   Vanderbilt-Ingram Cancer Center
5. Social Networking Makes Hospital Connections
6. Dispelling the Myths about Communicating with
   Physicians: Doctors are People Too!

April

1. Sex and the Single Hospital
2. Marketing to New Mothers
3. When Bad Things Happen, What Do You Say?
4. Taglines Sum It Up
5. Cooperating with an Independent Movie Project can Bring Marketing/PR Pluses and Minuses
6. In Our Sights: The New World of Marketing Infrastructure Integration
7. Assess Your Organization’s Readiness for Marketing Infrastructure Integration

May

1. Catering to the Baby Boom Generation
2. Shriners Launch First-Ever Branding Campaign
3. Promoting Carle to the Community
4. As The Need for Wound Care Grows, So Does the Advertising
5. Making the Transition to Healthcare Marketing
6. Taking the First Steps to Becoming More Like Retail Businesses

June

1. Planetree Model Delivers Marketing Impact
2. Wellness Centers Becoming a More Common Part of the Healthcare Continuum
3. Revisiting Centers of Excellence
4. WellStar Thrives as Georgia’s Largest Non-Profit Health System
5. High Deductible, With a Twist
6. Involving Physicians in Marketing

July

1. Marketing Hospice Care Means Education and Sensitivity
2. Patient Satisfaction and Process Improvement in the ER
3. Patient Satisfaction Improvement Efforts Click at Emory
4. Marketing Outpatient Radiology
5. Cooperative Health Plan Captures Wisconsin Farmer’s Market
6. Marketing Healthcare Heroes is a Reminder of What Really Matters

August

1. Willy Chirino and Humana
2. Yellow Pages Conundrum
3. Hospitals Popular, Physicians Moreso
4. Marketing Children’s Sports Medicine
5. Electronic Medical Records Slowly Gaining Adoption
6. Getting the Word Out About Amenities
7. Carilion Health System Becomes Carilion Clinic
8. Practice Engagement Strategies for the Employed Physician

September

1. Hospitals Promise Fast Emergency Rooms
2. Shopping Mall Locations Can Be an Important Part of the Marketing Equation
3. Hospitals Work at Providing Better Service to Growing Immigrant Populations
4. Marketing the “Urban” Hospital
5. Physician Rounding Gives New Meaning to “R&R”