January

1. Looming Physician Shortage Creates Strategic Challenge for Marketers, Recruiters
   1A. Canadian Comedy Focuses on Physician Recruitment
2. Marketing Ochsner Right After Katrina
3. Inland California Hospitals Keep Up
4. The Role of Food Service in Patient Satisfaction
5. Women’s Membership Program Shows Strong Results for UAB
6. Using Clinical Trials to Enhance Organizational Image and Attract Physicians

February

1. Catching the Attention of the New Mom To Be
2. Strong tie Between Marketing and Call Center More Important Than Ever
3. Leading Futurist Looks at Healthcare Marketplace
4. The Children’s Hospital Really Makes That Point
5. Travel Health A Growing Niche
6. Healthcare Quality Ratings: Where Do They Fit Into Your Marketing Efforts?

March

1. Creating a Solid Marketing Culture
2. Freestanding Emergency Rooms Working Well in Virginia and Seattle
3. Marketing the CyberKnife
4. Experience Mapping Captures the Encounter
5. Making GI a Distinguishing Feature for this Community Hospital
6. PRC Releases 2005 National Consumer Perception Study
7. Market Research: Can Surveys Reach a Point of No Return

April

1. Video Productions Reach New Audiences
2. UPMC Goes National and International
3. Marketing Consumer Directed Health Plans
4. Communicating Pricing Information to Consumers
5. Silver Sneakers Promises Wellness to Seniors, Reduced Medical Costs to Insurers
6. Generation X Physicians Require Fresh Marketing Approach

1. Bariatric Surgery Marketing Through Education and Outreach
2. Disney Approach to Service Excellence
3. Marketing in a One Hospital Town
4. Back to the Future: Word of Mouth Marketing
5. Internal Communicators Streamlining Channels, Sharing Accountability
6. Hispanic Media Consumption: Lost in Translation?

1. Sports Marketing Moves Beyond First Aid Stations
2. Marketing from a Squeeze Position
3. Thinking Outside the Bus
4. Marketing a Change in Drug Sample Policy
5. Beyond Translation
6. The Choir, Corporate Culture, Marketing and Public Relations
7. Spreading the Word: Involve Physician Customers in Your Branding Efforts

1. Boston Increases Ad Spending
2. It’s all about the Red Line
3. More Retail Based Clinics, More Convenience
4. Marketing the Children’s Hospital within a Hospital
5. Small Resort Hospital Aims High
6. For Leading Edge Marketing Solutions, Look Beyond Healthcare

1. Marketing Chest Pain Centers
2. InRoomMD is Just What It Says
3. Orthopedics Marketing Today
4. Cross-Border HMO Breaks New Ground
5. Teen Specialist, Clinics Meet Need for Adolescent Care
6. Primary Market Research: Approaching the Tipping Point

1. Marketing Colon Care
2. Publicizing Outcomes to Referring Physicians
3. New Call Center Survey Points to Bright Future
4. Cancer Networks Growing Strong
5. Tell Employees You’ll Run Their Errands
6. The Next Communication Revolution

1. Promoting Health
2. Hospitals Grapple with Difficult Living Will Issues
3. Study Examines Differences between Academic Medical Centers and Community Hospitals
4. Wonder Woman or Superman?
5. Establishing a Culture of Kindness
6. Building Brand Momentum with Service Line Marketing

1. Behavioral Health Marketing Presses Ahead
2. Inova Keeps Up With Growing Challenges
3. Radio Programs Add Power and Reach to Hospital Marketing
4. CD-ROM an Effective Technique for Staff Recruitment at UNC Health Care
5. Marketing Long Term Acute Care Hospitals
6. Entropy and Healthcare Marketing  

1. Promoting Admissions, Laundry, Environmental Services and More
2. UAB Focuses in on What’s Really Important
3. Hospitalist Programs Offer New Marketing Opportunities
4. On-Demand Television Systems Transforming Hospital Environments
5. Repackaging Your Services
6. Hiring Yourself: Finding Marketing Staff
7. What’s Your Story? A Marketing Perspective