January

1. Strong Photos, Light, But Relevant Copy and Understanding of Target Market All Key to Success of the Newspaper Insert
2. Corporate America Embraces Healthcare Quality
3. Centers for Excellence Concept Expands to Vascular Diseases
4. Healthcare Systems’ Conundrum: How to Market Spiritual Counseling
5. Turning Employed Physicians into Partners

February

1. In Wake of AHERF Bankruptcy, Marketers Help Revive Pennsylvania Hospitals
2. Rethinking Alzheimer’s
3. Columbia/HCA Has Gone Smaller and Refocused on Local Decision-Making
4. We Don’t Sell Here . . . This is Healthcare
5. Wellstar Health System Leaves the PROMINA Health System

March

1. An Emerging Role for Hospitals in Managing Asthma in the Inner City Through Direct Action and Collaboration
2. Avoiding Mistakes in Strategic Planning
3. The Risks and Rewards of Using Celebrity Endorsers
4. The State of the State of Oregon: Marketers Weight Pluses, Minuses
5. Branding and Marketing the Primary Care Practice a Key Challenge for Hospitals and Health Systems

April

1. Group Practices Upscale the Marketing Function
2. Doom and Gloom or an Exciting Time: Home Care Agencies Cope With Changes
3. Miami Valley Develops Rapid-Fire Patient Satisfaction Delivery System
4. Blazing Healthcare’s Trail on the Wild Wild Web
5. Marketing’s New Essential Role at the Executive Table

May

1. Hospitals Want to Help Patients Count Fewer Sheep
2. Border Hospitals Mining Canadian Patients
3. Could Radiology Be the Next Center of Excellence
4. Changing the Language We Use in Our Breast Cancer Marketing
5. Capturing Creativity and Flexibility Through Consulting
6. American Wholehealth Zooms Ahead on Two Fronts

June

1. Tapping the Asymptomatic Patient
2. When Newsletters Are Not Enough: Using Non-Traditional Publications
3. Interpretation Strategy is Fast Becoming a Marketing Issue in Today’s Multi-Ethnic Society
4. Move Over 4Ps, Here Comes the 4Rs
5. Preparing for E-volution
6. Who Pays? Who Decides?: The Role of the Healthcare Marketer in the Debate Over CAM Coverage

July

1. Urgent Care Centers Meet Consumers Need for Fast Service
2. Rural Hospitals Shape Marketing Strategy in Adapting to Suburban Growth
3. Chest Pain ERs Can Bring a Market Advantage and Save Lives
4. Good Deeds Equal Good Publicity
5. Dullness, Money and Sex: Baby Boomers Enter Their High Healthcare Consumption Years

August

1. Run Properly and Carefully Marketed, Epilepsy Centers Can Be Important for Certain Types of Healthcare Organizations
2. Rapid Response a Focal Point for Today’s Expanding Occupational Health Marketplace
3. Listening, Delivering Key to Successful Women’s Health Centers
4. Catholic Healthcare West Grows Quietly
5. Don’t Ignore Support Staff: A Personal Perspective on Customer Satisfaction

September

1. Shopping Mall to Medical Mall: A Catalyst for Neighborhood Change
2. I’ll Have That Out for You by Five: Outpatient Surgery
3. BlueCross BlueShield Continues to Build Its Brand
4. Changing the Culture at Holy Cross
5. Opportunities We Can’t Refuse or Can We?

October

1. Enlightening the Populous
2. It’s the Great Fat Fight
3. Patient Handbooks: Information for Patients and Families a Key Part of the Marketing Continuum
4. When a Hospital Needs to Jettison a Unit
5. Marketing’s Role in Reducing Medical Errors by Reengineering Organizational Mind-Sets and Culture

November

1. Southern California Moves Through Changes in Turbulent Market
2. Art Can Make a Big Difference in Patient Satisfaction
3. Web Sites Aim to Change Sales, Promotion of Health Plans
4. Heart Scans May Ease Patient Concerns and Add Something to the Bottom Line as Well
5. Northwestern Memorial Arranges Discounted Hotel Stays for Patients and Family Members
6. Keys to Making It AHappen@ for Providers (Part One)

December

1. Senior Membership Plans Gear Up for Babyboomers
2. Bloodless Medicine Programs Coming Into Vogue and Not Just for Jehovah's Witnesses
3. Marketing Osteopathic Hospitals Can Be Challenging
4. Retail Pharmacies Elbowing Into Health Screening Business
5. The Keys to Making It AHappen@ for Providers (Part Two)
6. Direct Marketing Extends Appeal to Reach Doctors, Nurses